Electrician Guy
A Squarespace site rebuilt from scratch — a modern, tactical WordPress build that took mobile performance from 49 to a perfect 100.
Performance
Accessibility
Best Practices
SEO
Hover to exploreFull pageAbout the project
Electrician Guy is a local Chestermere-based company led by Gabriel Herrera, a Red Seal Certified Master Electrician with a decade of precision electronics work in the military behind him. Gabriel is a brilliant electrician — but his previous Squarespace site did nothing to set him apart or reflect who he is.
What we were up against
The old Squarespace site was generic and slow — it scored just 49 out of 100 on Google's mobile PageSpeed test. It gave him no room to stand out, and mobile speed directly affects local search rankings, where most of his customers find him.
How we solved it
We did a full rebuild on WordPress and gave the site a modern, tactical look that reflects Gabriel's military background — stencil type, high-contrast black and electric blue, and monochrome field photography. Then we migrated his domain over to the new build.
- 1
Full rebuild — moved off Squarespace onto a fully custom WordPress build
- 2
Modern, tactical design language inspired by his time in the military — stencil headings, black-and-blue contrast, monochrome imagery
- 3
Domain migrated from Squarespace to the new site, preserving his search presence
- 4
Fully responsive — sharp and fast from phone to desktop
- 5
Rebuilt lean for speed — mobile performance from 49 to a perfect 100
What changed after launch
The rebuilt site now scores a perfect 100 across the board on Google's mobile PageSpeed test — Performance, Accessibility, Best Practices, and SEO — with Performance up from 49. Faster loads, a better experience for mobile visitors, and a stronger technical foundation for local search. All on WordPress.
Performance
Accessibility
Best Practices
SEO
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